Author Archives: Greg Howlett

The Great 2020 Holiday Shipping Fiasco

In case you have not noticed, ecommerce is in a perfect storm right now with unprecedented shipping challenges. Three major factors are driving the problem: Ecommerce has been growing fast for years and putting strain on USPS in particular (but also UPS and Fedex). Covid has poured gasoline on that growth. The holiday season (enough […]

Should You Outsource eCommerce Marketing?

Why Outsource eCommerce Marketing? On average, eCommerce websites convert 2.72% of their visitors (Statista). Therefore, the average business needs 36.8 visitors to create 1 sale. Generating an abundance of affordable website traffic is essential, and internet marketing is the key to success. If a company cannot generate traffic, it will fail. Being so important, companies […]