In case you have not noticed, ecommerce is in a perfect storm right now with unprecedented shipping challenges. Three major factors are driving the problem: Ecommerce has been growing fast for years and putting strain on USPS in particular (but also UPS and Fedex). Covid has poured gasoline on that growth. The holiday season (enough […]
Author Archives: Greg Howlett
We live in times where big news is buried by even bigger news. Yesterday, we saw an example of that. YouTube announced some changes to its terms of service that have largely gone unnoticed but have a huge impact on ecommerce. Here is an excerpt: Right to Monetize You grant to YouTube the right to […]
I could go on for a long time with stories about Amazon sellers that believe they have been screwed by Amazon. I have a big network of ecommerce professionals, and I am astounded by the things I hear. In fact, I often wonder if Amazon is worth the trouble at all. If you are selling […]
In case you have not noticed, Shopify is taking over the non-Amazon eCommerce world. There are good reasons for that. Shopify makes it very easy to get a credible store launched online and also integrates well with the myriad of other tools that you need to be successful. I am not so enthused about Shopify. […]
We recently released a simple tool to help you make smarter decisions about how much you should spend on online advertising. The tool asks for four pieces of information: your conversion rate, average order size, gross margin, and other expenses. It then calculates a break-even CPC, CPA, and MER. Do not worry if you do […]
Why Outsource eCommerce Marketing? On average, eCommerce websites convert 2.72% of their visitors (Statista). Therefore, the average business needs 36.8 visitors to create 1 sale. Generating an abundance of affordable website traffic is essential, and internet marketing is the key to success. If a company cannot generate traffic, it will fail. Being so important, companies […]
Where to Sell Your eCommerce Business Congratulations on your success! Perhaps the reason you are reading this is that you have a thriving eCommerce business, and you are ready to sell. Or maybe you were just curious, that’s great too. No matter where you currently are on your eCommerce journey, for most business owners there […]
If you have inventory and have not checked your insurance policy lately, today would be a great day to do so. We have all kinds of risks floating around these days that you need to make sure you have covered. Small businesses in many cities have been decimated first by COVID-19 and then by the […]
Reduce eCommerce bounce rate with 9 simple steps A high bounce rate is like a neon sign telling eCommerce businesses that something is wrong. Visitors are not engaging with your content. Sales will be lost, SEO rankings will fall, and ROI on advertising will plummet. Yes, a high bounce rate really is a nasty monster. […]
Cash flow and inventory are like oil and water and ironically, the more successful you are, the bigger your cash flow challenges can be. So, We just wrote a new report with tips for maintaining healthy cash flow along with a healthy inventory level here. Hope you find it helpful and have a great week!