Author Archives: Greg Howlett

A primer to start shutting down discounting

If you are a brand owner and are facing the scenario where your products are being discounted online, you probably have a serious problem. Think about market share like a pie. Distributors and retailers all take a slice of the pie; some slices are bigger than others, and we all know that is how it […]

Protecting your brand.

Over the past week, we have added quite a bit of content to the website covering topics related to protecting your brand. Rather than repeating it all here, let me just point you toward the content: Topics covered include MAP/discounting, counterfeiting, product diversion, copyright and trademark violations, and distributor misconduct. Hope you find this […]