If you are a brand owner, here is a cold, hard truth: if you do not pay attention to the topic I am about to discuss, your business may very well be doomed. Am I overstating it? I don’t think so. After two decades in the world of ecommerce, I have seen the enormous damage […]
Author Archives: Greg Howlett
Here is something that is counterintuitive: you don’t need lots of online retailers selling your product. You just need one good one. But wait! Don’t retailers expose your product to more people? Don’t they increase your market share? The short answer is usually no. At least the answer is no in online retail, most of […]
We need to say this up front: Cobblestone Trade only does exclusive retail deals. That means that what you are about to read could easily be interpreted as a very biased sales copy to try to you to partner with us. As it turns out, yes we are biased about this topic, but on the […]