We live in times where big news is buried by even bigger news. Yesterday, we saw an example of that. YouTube announced some changes to its terms of service that have largely gone unnoticed but have a huge impact on ecommerce. Here is an excerpt: Right to Monetize You grant to YouTube the right to […]
Category Archives: Advertising
We recently released a simple tool to help you make smarter decisions about how much you should spend on online advertising. The tool asks for four pieces of information: your conversion rate, average order size, gross margin, and other expenses. It then calculates a break-even CPC, CPA, and MER. Do not worry if you do […]
I am not very up on fashion and I recognize I need help. One of my favorite things to do is take advantage of the free shopping consultants at stores like Nordstroms. I like doing that but I am also a realist: I know that their job is to get me to spend more money […]
Last week, we discussed why you should possibly run your own Google Ad marketing. This week, I want to give you some important information about how you should approach your first campaigns. I am not going to do a step-by-step tutorial for setting up campaigns because there are already plenty of those online. If you […]
Google Ads (formerly Adwords) is perhaps the single most complex system that a typical e-commerce retailer has to master. I could throw Bing and maybe a few other advertising platforms into the mix too but Google is not only more complicated but also the most dominant of the advertising platforms. I am going to take […]