I could go on for a long time with stories about Amazon sellers that believe they have been screwed by Amazon. I have a big network of ecommerce professionals, and I am astounded by the things I hear. In fact, I often wonder if Amazon is worth the trouble at all. If you are selling […]
Category Archives: Marketing
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If you are in retail, especially online retail, it can be tempting to put all your eggs in the Amazon basket. Thousands of companies do just that and for some of them, it works pretty well. After all, Amazon brings a lot to the table: The largest retail reach in the United States and many […]
Here is something that is counterintuitive: you don’t need lots of online retailers selling your product. You just need one good one. But wait! Don’t retailers expose your product to more people? Don’t they increase your market share? The short answer is usually no. At least the answer is no in online retail, most of […]
We need to say this up front: Cobblestone Trade only does exclusive retail deals. That means that what you are about to read could easily be interpreted as a very biased sales copy to try to you to partner with us. As it turns out, yes we are biased about this topic, but on the […]