Why Outsource eCommerce Marketing? On average, eCommerce websites convert 2.72% of their visitors (Statista). Therefore, the average business needs 36.8 visitors to create 1 sale. Generating an abundance of affordable website traffic is essential, and internet marketing is the key to success. If a company cannot generate traffic, it will fail. Being so important, companies […]
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Reduce eCommerce bounce rate with 9 simple steps A high bounce rate is like a neon sign telling eCommerce businesses that something is wrong. Visitors are not engaging with your content. Sales will be lost, SEO rankings will fall, and ROI on advertising will plummet. Yes, a high bounce rate really is a nasty monster. […]
Last week, we launched our podcast and two episodes are currently available. The first is a summary of my story through a 20-year career in eCommerce and the second is a discussion of SEO. You can listen (and subscribe) here: https://cobblestonetrade.podbean.com/ If you have suggestions for topics for future podcasts, be sure to let us […]
Over 76% of companies report being victims of some type of fraud. Merchants estimate that 27% of their annual sales are from fraudulent purchases (American Express 2019 Digital Payments Survey). Every time a fraudulent purchase slides by unchecked businesses loose money. Fraudulent payments, phishing, and hacking have the potential to destroy an eCommerce business. We […]
Why Consider Outsourcing Customer Support? The decision to outsource eCommerce customer support may be the best one you’ll ever make… Nobody on this planet has more than 24 hours of time per day. As the owner of a business, why allocate your most valuable resource (time) to answering phones, responding to emails, and staring at […]
Creating content for your eCommerce business is the best way to generate organic traffic for your website. Why read about creating content for your eCommerce business? Because growing your business takes more than good products at decent prices. Customers are required. But how do you get them? Well, there are a number of ways to […]
Sorry for the light posting lately. While some of our business has gone dead because of COVID-19, we are overwhelmed with business in other areas. On top of that, just like many other businesses, we are trying to anticipate what is coming and planning for contingencies. I want to talk about risks the COVID-19 situation […]